Step 1: Take a Vine. Step 2: ??? Step 3: $$$


Short answer: No.

Long answer: Kind of.

Vine, like any other avenue to your end user/customer/client/what-have-you can be used to leverage your brand, which will ultimately lead to sales. Provided that your branding is on point, your product/market fit is good, and your competition isn’t better at being you than you are.

Among other things, you can use face-to-face interaction, customer service, advertising, PR, community outreach, design, education, or one of literally hundreds of social media platforms to leverage your brand. What you use isn’t as important as how you use it.

That being said, the avenue you pick will have an impact on the market you reach. If your product is intended to be used and purchased by teenage boys, maybe don’t make a Pinterest. If your product is a cottage industry, maybe ditch Facebook and Twitter and focus on Nextdoor, or a Reddit sub, or an industry network lay-people wouldn’t know about.

Seeing as how the typical Vine user is between 18 and 20, and that they are most active on Saturday and Sunday late-mornings (link), organizations that would do well on Vine are probably entertainment and leisure venues that cater to college students.

Of course, going back to the what vs. how issue, if you use the medium poorly, it doesn’t matter how much time, energy, or money you put into it: You will not see returns. Having a social media account and misusing it is like hiring a warehouse full of customer service reps and never training them, or giving them shitty equipment, or hiring shitty managers. You’re not going to get the results you paid for.

When attempting to monetize, there are a million billion things that can go wrong, and about 100,000 of them are guaranteed. If it was easy, everyone would do it. Like my (Twitter) friend Ben Horowitz says, there are no silver bullets; only lead bullets (here’s his blog post on the subject).